![Identidade visual imóveis](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/c6f4cefe-b3c2-48c8-a8de-efd512c013f7_rw_1920.png?h=0912cc70b7c2bde5911d08a2957c7698)
Porto Imóveis é uma imobiliária com o propósito de trazer um novo conceito no ramo e região, facilitando a compra e venda de imóveis, com praticidade, segurança e excelência. Fui convidado para desenvolver o logotipo, mas após conversas iniciais, foi optado por aproveitar a oportunidade para desenvolver uma identidade visual completa.
Porto Imóveis is a real estate company with the purpose of bringing a new concept in the field and region, facilitating the purchase and sale of realty, with practicality, safety and excellence. I was invited to develop the logo, but after initial conversations, it was decided to take the opportunity to develop a complete visual identity.
![Cidade litorânea com prédios e edifícios](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/288bf9cf-1030-4b82-9575-870244eb5eec_rw_1920.jpg?h=2245146206b2965bb5a584302c8a42f8)
Inspirado pelo conceito de porto, atracação e oceano (que conversam com a região litorânea da empresa), o objetivo foi desenvolver uma marca inovadora, que se diferenciasse da concorrência mas ainda assim fosse capaz de representar os seus valores. A Porto Imóveis é jovem, sem ser imatura. Busca inspirar autoridade, sem ser antiquada. É séria, sem perder a simpatia.
Inspired by the concept of port, mooring and ocean (which speak to the company's coastal region), the objective was to develop an innovative brand that would differentiate itself from the competition but still be able to represent its values. Porto Imóveis is young, without being immature. It seeks to inspire authority, without being antiquated. It is serious, without losing sympathy.
![Conceitos e atributos da marca](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/a2b72652-ab1c-4e8a-8e46-d3edcce67236_rw_1920.jpg?h=ce22609c092fe1d95d43906c203fc9bd)
![Rascunhos de grafismos geométricos](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/383552d1-de88-448c-8e5d-0a5b76f5a693_rw_1920.jpg?h=b80dd2bd99be7574a7d44789647cbee3)
![Grid do logotipo da identidade visual](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/dd29f31e-933b-42bb-a516-bfe32dd9e3ff_rw_1920.png?h=97b7b706357e1d565f780d8562212729)
![Paleta de cores Pantone azul e roxa](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/2668f5d1-6dfc-4b8e-937b-a6bb53785ff5_rw_1920.jpg?h=b3b4f828c2c9cd26ae7885979af63b8e)
![Logotipo horizontal em fundo roxo](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/2969da9a-3455-42bb-b21f-d542bda76252_rw_1920.jpg?h=2667dce9165fb7225029c412417c1f43)
![Logotipo horizontal em fundo azul](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/1c313379-4538-4040-bde0-8477cb60f7d1_rw_1920.jpg?h=30e3bdfa9ba2110ded3879d1e5534f23)
![Logotipo horizontal em fundo branco](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/578a44eb-4593-4d0d-82ee-281e7a69860a_rw_1920.png?h=3fd3a40da300231e20f57983395a9042)
![Logotipo minimalista de imobiliária](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/f8825270-e1b8-4604-b0f3-219641d5fd70_rw_1920.jpg?h=7492f451db57df4dd78f4736b7c58eb7)
![Logotipo vertical em fundo roxo](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/cd409d93-8251-49c6-b25c-632541b2419f_rw_1920.jpg?h=4f55719d00191a2b0eeb538572a37d1d)
![Mockup card e chaveiro](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/8272087f-9bb4-449d-b5e3-90e1a45fe211_rw_1920.jpg?h=5ca52d1abe528a7a7737a1c2fb710cea)
![Design de cartão executivo roxo](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/75c14af2-2be2-4321-b810-52de3a7f3ffd_rw_1920.jpg?h=9871ff3b8269270d5c2d5ad48fb0bcb1)
![Papelaria corporativa personalizada roxa e azul](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/9f756d59-f22c-4336-9df1-44ab09f447c3_rw_1920.jpg?h=94a9a9d57af9a4247825c99d86fdca43)
![Assinatura de documentos](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/17375cfa-633c-40df-892d-8198560c80b4_rw_1920.jpg?h=7eb400c4e6aeb67a5542751734aeb00f)
![Design de uniforme e crachá imobiliária](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/277d3662-1170-43b1-85bc-338e244d2b41_rw_1920.jpg?h=7d890333b00dafa3ef95efaa2eeb4d23)
![Capa e ícone Facebook imobiliária](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/f5f591ee-3acf-4ff1-97e0-b04530026c02_rw_1920.jpg?h=6106ab37b04bc43c9fefdb1016f4ec3c)
![Modelo de posts redes sociais](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/5bde2abd-ffc9-45fb-9f93-b536e0950aea_rw_1920.jpg?h=ebb09683e9c003728a027bad321fdfb2)
![Banner publicitário imobiliária azul roxo](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/60108343-93ba-49ad-b773-53f73a5bee92_rw_1920.jpg?h=74d4949f5b33c62ead470421f09c27de)
![Mockup bandeira imobiliária roxo](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/5c914264-8837-4bf6-a8cf-6dac35940973_rw_1920.jpg?h=393dd507616bafd5322aca698164a691)
Direção de Arte e Design
Marcos Romanholi
Pesquisa e Estratégia
Marcos Romanholi
Fotos
Pexels, Unsplash
Vamos criar um projeto incrível juntos?