![](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/6fe3f4ae-c5b5-4e23-8a3a-dbf647943295_rw_1920.png?h=efdc1b2b75aa9b70f6c1072161c69a3a)
Resgatando e Valorizando a Mulher é um projeto social sem fins lucrativos criado em 2017, que visa solucionar os problemas causados pela desigualdade de gênero por meio da ferramenta mais forte da qual dispomos: a educação. Fui convidado para atualizar a marca e identidade visual do projeto. O objetivo foi modernizar e reposicionar a marca como referência no segmento de educação e movimentos feministas, além de fortalecer a sua presença online no contexto da pandemia de Covid-19.
Rescuing and Valuing the Women is a social project with the purpose of solving the problems caused by gender inequality, through the strongest tool we have: education. I was invited to update the project's brand and visual identity. The objective was to modernize and reposition a brand as a reference in the education segment and feminist movements, in addition to strengthening its online presence in the context of the Covid-19 pandemic.
![Moodboard identidade visual feminista](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/e9458e68-4d2e-4fa3-9543-58de88aa2dee_rw_1920.jpg?h=643533ce0cf214e034b70163b32d1357)
![Fotos movimento feminista](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/a2578b8c-31d3-4bf5-b6b2-5a237533899e_rw_1920.jpg?h=23c90e1b2813aa5669dcec7ec0802630)
Traçamos juntos o perfil da marca, e extraímos atributos que foram essenciais para o desenvolvimento dos conceitos visuais e de posicionamento. Como solução, a identidade do Resgatando e Valorizando a Mulher é profissional, mas extrovertida. Acadêmica, mas acessível. É uma identidade moderna e versátil que comunica com o seu público-alvo de forma eficiente.
We drew together the brand's profile, and extracted attributes that were essential for the development of the brand positioning and identity. As a solution, Rescuing and Valuing the Women identity is professional, but extroverted. Academic, yet affordable. It's a modern and versatile identity that communicates with your target audience efficiently.
![Construção do ícone identidade visual](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/92c4197b-b8be-41a7-b346-2b25dbfb847a_rw_1920.jpg?h=f2b16288a0ca9696d02be929c77fd77f)
![Grid modular logo](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/6ba1108a-6b68-4959-8d9f-55d5ebbb2f35_rw_1920.jpg?h=66b34903d928ae23cf77d896c7cb30be)
![Paleta Pantone extrovertida e rebelde](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/ee9f370d-bc23-41da-b34d-a36acd9ab4ca_rw_1920.jpg?h=e861d7f5415646e983f16d9635da41d8)
![Logotipo feminista horizontal roxo](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/adb305ba-9072-4091-b7ef-198b3c2e8626_rw_1920.jpg?h=1473d779cb77f6ee2d59345e8773b43c)
![Logo feminista horizontal amarelo](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/c6fda116-3e60-436b-8723-211fa219807d_rw_1920.jpg?h=a3b8e48409acc1e6b4f9ba703585763b)
![Logomarca feminista horizontal branca](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/d081638f-fd3a-4a2a-942a-87161be3431f_rw_1920.jpg?h=395931c21edcfd6db3dc482e113f95ac)
![Logotipo vertical feminista](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/aaaf5c2f-100b-4ac2-b47b-14a03e315706_rw_1920.jpg?h=8d22f0dcb6d8f6a9f737c1014d472da4)
![Logotipo horizontal em inglês](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/086983a0-c68b-4818-aa0d-908eed3b8753_rw_1920.jpg?h=d683005d234c7dbfe2f4b614a83ad8c7)
![Design de cartão de visitas feminista](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/97a3b1f9-68f9-41de-9041-fc6cd9b4fdfd_rw_1920.jpg?h=2d27141f9051c0756163a543f26d5a73)
![Design de papel contrato](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/c1d8286a-ec9d-46b9-b394-47f4484a9676_rw_1920.jpg?h=eea869b6ed599a5227175a956682c8dc)
![Mockup bottom movimento feminista](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/143cb977-5d46-4112-ab10-f4049029d19f_rw_1920.jpg?h=17d554b05ebe0ed09ae865d0f6f2e2dd)
![Design de camiseta feminista](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/337b9171-9a0a-4a2c-bc0e-ee5f0b86a066_rw_1920.jpg?h=847136cb68ac59bd870f0870ed58d5c5)
![Banner site movimento feminista](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/99d46eb7-8b9c-476a-95d7-067ecbb1f1c9_rw_1920.jpg?h=d0304d44f8d1eab8dc55b455b180b6fb)
![Capa e ícone rede social](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/a0bfd7e9-0737-4f34-851e-c19c2cf08669_rw_1920.jpg?h=3158d2c2b1e4fa8d336d09f80662880d)
![Mockup Instagram extrovertido](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/c6b7736e-6eae-47ff-ac67-246df321f6ea_rw_1920.jpg?h=ee1237f6c9d349d8d745ca0fabf6d19b)
Foram desenvolvidos modelos de postagem para as redes sociais. Além de seguir a identidade visual da marca, os modelos foram entregues em formato facilmente editável, necessidade identificada durante o desenvolvimento do projeto.
Post templates for social networks platforms were developed. In addition to following the brand's visual identity, the templates were delivered in an easily editable format, a need identified during the development of the project.
![Modelo de posts feminista](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/8df2ae4f-b78d-44ff-8176-2f42ed96fcf4_rw_1920.jpg?h=ee1edfacbd4a3cb363615d29ee29020a)
![Social media movimento social](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/e3095b17-00aa-4e46-9a15-0084aa0305c9_rw_1920.jpg?h=4c511b73619e029247b684875e98b79d)
![Identidade visual feminista e extravagante](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/335be440-c341-494b-bb4b-8c2190286c2d_rw_1920.jpg?h=f0c1c5b7babee94e65d6e41ea37e98d4)
![Design de bandeira movimento social](https://cdn.myportfolio.com/23702a0d-9208-46bb-bdf3-83a44ca8d78d/d7f89942-5bc1-4958-ab72-dd11f332b8a0_rw_1920.jpg?h=08dfb0360bbc6058dffeb55ae2deb114)
Direção de Arte e Design
Marcos Romanholi
Pesquisa e Estratégia
Marcos Romanholi
Fotos
Resgatando e Valorizando a Mulher
Vamos criar um projeto incrível juntos?